"Multilingual content is a top priority for all of the online properties in Balboa Park, because it translates directly into greater access and greater engagement,” says Balboa Park Online Collaborative Director (BPOC), Rich Cherry. “But we need everyone to vote to get this project off the ground. A collaborative effort by everyone in San Diego and everyone who’s ever enjoyed Balboa Park will get this idea in motion.”
Balboa Park receives approximately 10 Million visitors every year, and up to 52% of are Spanish speakers (based on a 2006 survey by Morey Group). Yet only a handful of the 85 institutions within the park have Spanish Language content available to the public online.
The Pepsi Refresh grant money would allow BPOC to hire four
full-time English-to-Spanish translators to translate existing website content
into Spanish at 15 Balboa Park museums, plus a Spanish-language blogger to
create new content for the park’s main portal www.balboapark.org.
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